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Why Sports Teams Should Encourage Athletes To Build Their Personal Brand

Why Sports Teams Should Encourage Athletes To Build Their Personal Brand

A MAJOR part of FLYE’s mission to empower youth-athletes to transition soft skills from sports to other areas of life involves understanding the power of personal brand. The digital age coupled with the rise of showcased youth sports creates an environment where youth as young as 3 now have massive digital followings. Athletic ability to build notoriety is getting younger and younger yet the youth are often the ones unable to capitalize on their image and likeness.

Teaching young-athletes to cultivate an entrepreneurial mindset reinforces that youth are the PRIZE and not the product. So when I read Malcolm Lemmon’s latest blog post I could not help but share it with our FLYE Family.  Check it out bellow!

“The concept of building a brand is something that has been implemented for many years. Teams such as the Boston Celtics, Dallas Cowboys & New York Yankees are worldwide names not only known for their ability to historically perform at a high-level (this is also very key) but also because they have consciously focused on building reputable brands in their respective sport…”
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Thank you Malcolm for always delivering consistent content around the wide world of sports and business.

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